Of Mojo’s 865 abandoned checkouts, 104 were recovered through their previously set-up email sequence. However, since installing the Scout app, their recoveries shot up by an additional 329 sales.
As the title of the post suggests I’m going to be talking about one improvement I’ve implemented which I feel has made probably the best impact on revenue. Not only in recovering of abandoned carts but also increasing the average cart value that each successful customer checks out with. Calling abandoned customers!
Big Brain is a modern and eco-friendly furniture store based in Johor, Malaysia. They started out as a brick and mortar but in May of 2017 started an online store to better reach more modern customers. Since going online, Big Brain furniture sales in 2017 were up 60% compared to sales in 2016.
Venom Motorsports, a private labeled motorsport bike store based in Ottawa, Canada, has been using Scout for over a year, and was in fact one of the first 5 Shopify stores to install the Scout app. It was started in 2012 by Moe out of his mom's garage and has grown into a $1M+ per year brand.
You can call it Agile Marketing, Growth Marketing, Growth Hacking, or just Marketing. It doesn't matter what it's labeled, what matters is its focus on experimentation.
The OODA Loop was developed by John Boyd in the 1960s as a decision making framework for pilots in air to air combat. In this post, we'll apply the OODA loop to an online shopper's buying journey.
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